Amo scrivere di home decor e in particolare sono affascinata da quelle decorazioni nate da vecchi oggetti.
Chi mi segue su Houzz legge spesso di come descrivo nuovi modi per utilizzare cose addormentate in cantine e solai ed è per questo motivo che vengo irresistibilmente attratta dai creativi e dalle loro realizzazioni nate con materiali apparentemente inutili….
Tempo fa ho è uscito un mio articolo su Houzz dedicato al riuso dei barattoli in vetro, quelli delle conserve.
In Italia i più conosciti sono quelli della Bormioli Rocco, avete presente?
Anche noi diamo loro una seconda vita ma non come in America, dove un particolare tipo di barattolo (Mason Jar, inventato e brevettato in USA da John Landis Mason, nel 1858) viene impiegato per decorare ogni angolo di casa e non solo ed è diventato un elemento decorativo molto apprezzato.
L’articolo é questo che vi inserisco qui sopra e chi mi segue già lo avrà letto, a me “occorreva” solo per anticiparvi un’intervista speciale, quella che ho appena fatto a due simpatiche colleghe americane che anche (dico anche …perché la loro offerta è più vasta e vi consiglio una sbirciatina nel loro negozio o pagina Facebook) grazie a questi famosi barattoli vendono in tutto il mondo.
Grazie a Instagram, dove le ho incontrate, a Facebook e soprattutto, a Etsy (che ormai conoscete tutte dopo anni di interviste che vi propino, il top, l’unico, l’inimitabile marketplace per il fatto a mano di qualità) dove sono sempre più attive e le loro vendite crescono in modo esponenziale son qui a presentarvi Crystal e Natalie di “Be Wreathed NYC”
Attraverso queste domande conoscerete la loro storia, la loro offerta e un po’ di consigli utili per chi vuole crescere e da hobbista o artigiana e diventare un brand e farsi conoscere on line. Buona lettura quindi!
Tell us dear friends you start and your story…your begin….we are always curious
I was a stay at home mom and needed something else to put my energy into. I decided to make all the decor for my daughters first birthday (centerpieces, games, photo backdrops, you name it). I got some major feedback that I had a talent for this craft stuff, so I gave Etsy a go and here we are!
What is the feature your customers love most about your product?
Quality and attention to detail. I always take the extra time to make sure something is perfect before I send it out. Even if that means trashing the original and starting over – and boy have I had my share of those!
Do you create also on request?
Yes. I do this often, and love to create custom unique items for my customers. It’s one of my favorite parts of my job.
Can you tell us about some particular experience, a special request that was made by our customers?
I was requested to make centerpieces for The University of Arizona baseball team banquet. Another unique order I get to do annually is for an interior design company in Maryland, they hire me to do their Christmas party decor (it’s 7 extremely large ornament wreaths). I usually have to shut down my shop for a week around Christmas to get the wreaths done for Them.
What is your favourite part of running your own business?
The flexibility to create whatever I envision, and bring my customers ideas to reality. Working in my pajamas is also a benefit 🙂
About your style, how and when did you feel like “ here I am, this is me so I want to appear on the virtual market and I want to offer my work…..
I’ve spent a lot of time on my branding and creating the image that represents who and what my shop is.
What is the price range of your products?
Create collaborations in a world that is more interconnected is simple? Is it for you? recommendations? Ideas? suggestions? What did people write you and what do you like to receive (messages, congratulations, etc)?
I have received a few requests for collaborating, but it has to be the right fit. That is a big step for me to take since I am a one woman shop, so I need to make sure it’s not only inspiring, but a smart business move as well.
I did collaborate with one other Etsy shop, and it’s been fabulous. We’re hosting our first live chat tonight. She makes wood pallet designs, and she requested a wreath to incorporate into her design. It wasn’t a major collaboration, but it was fun to work with another designer and help each other build our business presence.
Our readers are creative people who love art , also crafters and artists who dream that their products will become a BRAND what would you recommend them?
Lots and lots of patience. It has taken me almost 3 full years to barely make headway in the home decor world and get noticed. Expect failures during the learning process. Your reactions to those shortfalls will prove a lot.
…and Your typical day?
I usually do my painting first thing in the morning so those products have the day to dry. The rest of the day is made up of creating or fulfilling orders – theres no real rhyme or reason to it!
and.. Finally …your dream…and future plans?
I would love to eventually just be the brains of the design behind my business. While I love making new products, I also have so many more ideas than I do time in the day. Maybe some day I will be able to outsource some of my work and spend more time creating fresh new looks.