Oggi vi presento Maeve Pacheco:
l’artista del MacroMacrame.
Lavora dal suo studio a Brooklyn, New York.
La maggior parte dei paramenti di Maeve sono ordini personalizzati.
Il suo background formativo è legato all’allestimento delle vetrine
Ha creato vetrine per negozi come Saks Fifth Avenue e Anthropologie.
La sua prima serie di macramè giganti è stata creata per le vetrine dei negozi di Donna Karan.
Non appena sono stati installati i display macramè clienti hanno cominciato a chiedere l’ordine per le loro case.
Oggi Maeve vende attraverso il suo sito web:
Ve la presento attraverso un’intervista.
Maeve Pacheco is the artist behind MacroMacrame. She works from her studio in Brooklyn, New York creating each hanging by hand. Most of the hangings Maeve makes are custom orders and typically quite large. After studying exhibition design in collage Maeve spent 10 years working as a display artist for stores like Saks Fifth Avenue and Anthropologie. The transition from creating store displays to macrame hangings was fluid as Maeve was accustom to a collaborative design process and to creating large scale art. Her first set of macrame hangings were created for the windows of Donna Karan stores. As soon as the macrame displays were installed customers began asking about ordering them for their homes. Today Maeve sells her work through her website:
and Etsy shop:
Maeve leads macrame workshops in and around New York City and loves creating hangings for charity art auctions. In her free time you can find her crafting with friends and drinking tea.
>Our readers are women who love art and creativity but also crafters and artists who dream that their products will become a BRAND (and there are many who truly create beautiful and unique things), what would you recommend them?
I encourage anyone who would like to sell their wares to pursue their goal. I learned that with hard work it is possible to build a successful business from scratch. When I began selling macrame I was afraid that no one would want to buy my work. Over the next few years I learned that there are so many people around the world who want to support artists and fill their homes/business with beauty. On a practical note I recommend doing your very best with each step of art sales process. This includes making the highest quality art you can, taking the most attactive photos you can, presenting the art for sale to the best of your ability and providing the kindest and most generous customer service possible.
>Tell us, which is the feature your customers love the most? What do they value most about your job?
I like to think that my clients appreciate my collaborative approach to design. I customize each hanging to the specifications given by each customer. In this way the hangings I make are a reflection of the customers unique taste.
>Can you tell us about some particular experience, a special request that was made by our customers?
I am currently working on a hanging made with custom colored cord. My clients have coral colored accents in the area of their home that the macrame will live. I hand dyed 400′ of 1″ diameter cord in a rosey hue to match the colors in their home. The logistics of hand dying a large quantity of cotton was challenging but the end result is beautiful and I hope my clients agree.
>Who are the most loyal customers to your work?
Interior designers who outfit hotels are my most loyal customers. My largest commission came from a designer who ordered a series of extra large hangings for the beach resort he was working on.
>About your style, how and when did you feel like “ here I am, this is me so I want to appear on the global market and I want to offer my work, this technique/stretch, etc. represents me!”?
Every macrame piece I’ve created has been commissioned so the style has always been a reflection of my clients taste. The execution in terms of attention to detail, quality of craftmanship and professionalism are my trademarks.
>I know some questions are particular… but people would love to know how to become famous, and love when a successful person talks about herself so they can learn from her and her experience. Now that your love for art has become a real job what’s your day like? how it changed your life?
My work day is typically 14 hours long. I spend a few hours at the start of each day corresponding with clients and then spend the next 10-12 hours knotting cord. I mostly listen to Buddhist teachings while I work. I practice Buddhism and find the time alone making art in my studio to complement my dharma studies perfectly. Having my own business has changed my life in many ways. The best thing about having my own business is that I am my own ‘boss’ and I make a really nice boss! I tell myself what great job I’m doing all the time.
>What is the price range of your products?
My hangings cost between $30-$130 per square foot.
>and.. Finally … future plans?
I hope to find a way to work fewer hours a week physically making macrame. I typically knot for 70+ hours a week and my body is having a hard time with it. Finding a healthier balance of income: production time is the next step for me.